Limitations of secondary data pdf

This article pres ents an overview of secondary data analysis, its benefits and limitations, sources of data commonly used to conduct secondary analytic. So, you may need to be cautious if directly using the results of another study for your study. Secondary data analysis qualitative and quantitative methods in. Secondary data refers to data that is collected by someone other than the user. Advantages and disadvantages of secondary data collection nowadays. There are various advantages and disadvantages of using secondary data. Secondary research is research already published, and is the cheapest form of research because the data already exists for your acquisition. Documents may lack authenticity parts of the document might be missing because. For each type of business to be successful, it is absolutely crucial to have reliable information for the market and customer characteristics. Advantages and disadvantages of secondary data analysis. Secondary data is something that seldom fits in the framework of the marketing research factors.

The latter is directly obtained from firsthand sources by means of questionnaire, observation, focus group, or indepth interviews. Secondary data is the data that have been already collected by and readily available from other sources. Organizations relying on secondary data as an important component in their decisionmaking e. Secondary data is usually defined in opposition to primary data. In the past, sd was often confined to libraries or particular. Not specific to your needs here is the main difference with the primary method. Secondary data research can be performed by people that arent familiar with the different types of quantitative and qualitative research methods.

Secondary data analysis as an efficient and effective. However, as you have rightly observed, there are also limitations to secondary data collection. Official statistics may reflect the biases of those in power limiting what you can find out. Secondary research can be split into internal and external research. Advantages and disadvantages of secondary data collection. Pdf secondary data in research uses and opportunities. Secondary research and limitations of secondary research. Pdf challenges in conducting secondary data analysis. External secondary data is obtained from outside sources.

The type of data in this study is quantitative data and the source of the data used is secondary data. Internally an organisation has access to a wealth of information, which can be a useful tool for decision making for managers. While you may use secondary data as reference, it may not always suit the exact purpose of your study. Pdf on mar 1, 20, lorena ortega published challenges in conducting secondary data analysis find, read and cite all the research you need on.

Most researchers in epidemiology and public health will work with both types of data in the course of their careers, and many research projects incorporate both types of data. Using secondary data in research has proved itself a valuable approach to finding suitable. The first advantage of using secondary data sd has always been the saving of time ghauri, 2005. Secondary data meaning, its advantages and disadvantages. Such data are cheaper and more quickly obtainable than the primary data and also may be available when primary data can not be obtained at all. The strengths and limitations of secondary data revisesociology. Unit of secondary data collectionsuppose you want information on disposable income, but the data is available on gross income. The benefits of doing this are clear but the barriers are many, so the. Secondary data can either be qualitative, such as diaries, newspapers or government reports, or quantitative, as with official statistics, such as.